Who is The Silver Generation? For many, it's the heart of the public television audience. How do we truly connect with this influential group? Simple: by doing what public media excels at—creating a sense of belonging, purpose, and community. By engaging with this demographic in a meaningful way, we not only retain our loyal viewers, but also attract fresh faces and turn them into long-term members. Join Artemis Independent and Menchero Creative Consulting as we explore why it's time to rethink and reframe the narrative around our most valuable asset.

This webinar is presented by the Content PLC and they need your input—at least in the chat! Please come prepared to share what you’re currently doing to actively foster relationships with your 55+ audience. And if you’re not doing anything, what are your impediments to doing so, and what would you need to help engage this community?

Learning Goals / Key Takeaways:
Selena Lauterer, president of Artemis Independent, and Sumner Menchero, principal and founder of Menchero Creative Consulting, will share how (and why) they created The Silver Generation initiative, as well as share plans currently in motion to create a robust Silver Generation toolkit, built in partnership with APT, for stations to use locally.