Steal This Idea builds on the popular session offered at PBS Annual Meeting. Designed to empower public media professionals, this course shares innovative strategies and fresh ideas from stations across the country. The course covers core areas critical to public media success:

• Content: Learn best practices for creating compelling narratives that engage and resonate with your audience.
• Distribution: Discover effective strategies for reaching and engaging diverse audiences across various platforms.
• Engagement: Explore innovative methods for building meaningful relationships within your community.
• Fundraising: Gain insights into successful fundraising tactics that support your station’s mission.
• Marketing: Master the latest marketing trends and increase visibility of your programs/initiatives.

Why Choose Steal This Idea?

• Real-world case studies to inspire and inform your work.
• Engage with fellow public media professionals in course discussions, sharing ideas, challenges, and solutions.
• Self-paced, online format for flexibility.
• Applicable to all levels of experience in public media.

Access Steal This Idea and other free and self-paced professional development opportunities through the PBS Course Catalog on Public Media Learns.