As we all work to become more data-informed organizations, it's important to translate the stories we have always excelled at telling into numbers that reflect the impact our work has on our communities. We'll share examples of data dashboards created by two stations aimed at helping us tell our stories through the work we do every day. 

Presenters: 

• Leandra Parks, Digital Marketing Manager, VPM 
• Becky Marburger, Project and Impact Coordinator, PBS Wisconsin 

Learning Goals / Key Takeaways: 

1. Understand how effective storytelling can create impactful and engaging narratives. 
2. Learn how to visualize and present data in a meaningful way. 
3. Access actionable resources to integrate your station's data to help with your decision-making processes. 
4. Learn from two stations about their experiences to improving data gathering, sharing and dashboard utilization. 

Presented by the Marketing & Communications Peer Learning Community.