In this comprehensive self-paced course, you'll learn about an array of topics, providing you with valuable insights and practical skills designed to meet your station needs. You’ll dive into the world of online fundraising campaigns, exploring different campaign types and their objectives, creating annual program calendars that will keep your efforts organized and aligned with your goals throughout the year, and evaluating campaign metrics. You’ll also hear examples from diverse stations and gain access to a variety of useful resources.
Whether you're new to fundraising or looking to enhance your digital strategy, our course is designed for professionals at all levels. Our expert facilitator, Jen Newmeyer, senior director of digital fundraising strategy at PBS, will guide you through the six modules.
OBJECTIVE:
In this comprehensive self-paced course, you'll learn about a wide array of topics, providing you with valuable insights and practical skills to help you achieve your fundraising objectives.
What you'll gain:
- In-depth insights into digital campaign strategies,
- Effective planning with annual program calendars,
- And how to measure fundraising success through campaign metrics.
Access this course and more through the PBS Course Catalog.
