With the never-ending emergence of digital products and
platforms, it can be a challenge to organize a meaningful
social, digital and engagement strategy that has a positive
impact for your brand and your audience.
In this webinar you'll hear the tactics three stations have
implemented to meet this challenge.
- Tabitha Safdi from South Carolina ETV
will talk about the process of creating a Digital
Strategic Team and how they were able to create station
wide and executive team buy-in for their goals.
- Olivia Wong, former publicist and social
media lead for Masterpiece, will talk about social media
strategy, making use of assets, and tracking data.
- Angela Massino, social media manager for WCVE/Richmond,
will share several digital engagement campaigns and
strategies implemented at her station and walk you
through the questions she asks herself when developing a
campaign to determine the goal, audience, platform, and
Jennifer Amend, marketing and outreach director at Wyoming PBS
and vice chair of NETA's Communication Council executive committee, is
producing this webinar.