NETA 2020:  Public Media and Education
    
 
 

Why It Matters:  We're all in education.

  
Education is at the center of public media. It's what differentiates us, along with being non-commercial, from the rest of the media landscape.   NETA supports you in developing your capacity to deliver educational content and services for lifelong learning in your community.

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Education is such a broad term. Here is how we define it in public media.
      
We see four vibrant and important education components, each one a deep-rooted part of public broadcasting:
  • Broadcast and Digital Assets:  PBS Kids; PBS LearningMedia™; signature news and information series; documentaries; science; history; arts; do-it-yourself content; and licensees' offerings

  • Formal Education: Curriculum and resources for the pre-K, K-12, and higher education students, their parents, and teachers; professional development; high school equivalency; and workforce training

  • Informal Education:  Content delivered and often developed in cooperation with partners such as libraries, Boys & Girls Clubs, and others

  • Community Engagement:  A critical, on-going process of using your media skills and assets in collaboration with partners to address important community issues such as health, education, and public affairs

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Every member's vision of education service is unique, based on its community. While promoting public media's culture of excellence and professional achievement, a member's education service goals can be classified broadly as universal, enhanced, or robust:

  
UNIVERSAL
services from members who maximize the impact of nationally-provided broadcast and online content exclusively.
     
ENHANCED services from members who supplement the nationally-provided materials with locally developed content or services.
      
ROBUST education services from members who develop materials for national distribution.

  

 


Members Education Service Goals

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NETA increases member effectiveness at every level of service by sharing best practices, and helping to grow sustainable funding  to ensure the services are responsive to changing education needs.
 

 
     
 
  • Why It Matters