NETA 2020:  Public Media and Education

Why It Matters:  We're all in education.

Education is at the center of public media. It's what differentiates us, along with being non-commercial, from the rest of the media landscape.   NETA supports you in developing your capacity to deliver educational content and services for lifelong learning in your community.


Education is such a broad term. Here is how we define it in public media.
We see four vibrant and important education components, each one a deep-rooted part of public broadcasting:
  • Broadcast and Digital Assets:  PBS Kids; PBS LearningMedia™; signature news and information series; documentaries; science; history; arts; do-it-yourself content; and licensees' offerings

  • Formal Education: Curriculum and resources for the pre-K, K-12, and higher education students, their parents, and teachers; professional development; high school equivalency; and workforce training

  • Informal Education:  Content delivered and often developed in cooperation with partners such as libraries, Boys & Girls Clubs, and others

  • Community Engagement:  A critical, on-going process of using your media skills and assets in collaboration with partners to address important community issues such as health, education, and public affairs


Every member's vision of education service is unique, based on its community. While promoting public media's culture of excellence and professional achievement, a member's education service goals can be classified broadly as universal, enhanced, or robust:

services from members who maximize the impact of nationally-provided broadcast and online content exclusively.
ENHANCED services from members who supplement the nationally-provided materials with locally developed content or services.
ROBUST education services from members who develop materials for national distribution.



Members Education Service Goals


NETA increases member effectiveness at every level of service by sharing best practices, and helping to grow sustainable funding  to ensure the services are responsive to changing education needs.

  • Why It Matters